IP lookup is a tool to find IP to location and other information like continent, country, city, currency, language, country code, phone code, zip, currency, latitude, longitude, region, region code, currency, top-level domains and other informations
Various parties are using IP lookup tools like web & network administrators use IP to location to know their user's location and regional troubleshooting and also useful for digital marketers to target their audience. Law enforcement agencies utilize IP to location tools in investigations to determine the origin of cyberattacks, online fraud, or other illegal activities. This information can assist in identifying potential suspects and aiding in legal proceedings.
It is also useful for location-based advertising and localization. Website and app can prepare to personalize data depending on the location result and can understand traffic and their activity and interaction.